Artem Ganzha
Creative producer

In a team with FUNK Production

Perhaps this encounter will happen and we will see how strongly connected we are to each other.

The discourse of “living” is realized in two related dimensions – personal and social. In striving for an encounter, the birth of the collective image of life is rhymed with a “gallery” of different aspects of human civilization, which captures the multifaceted processes of societal functioning as a single and paradoxical system of existence - the state of collective “life”.

Created in neural networks OMNI is an attempt to conceptualize life as an ontological phenomenon applying a technological, “inanimate” method.

Script +
Film Direction

Experimental Film

Formed in collaboration between enterprising Russian exiles and hospitable Kyrgyz people, the project can rightly be considered a collaboration of two cultures colliding in unfamiliar circumstances. Filmed in Kyrgyzstan, the film was simultaneously created in other countries: Russia, Kazakhstan, Thailand, Cambodia, and Lao. The internationality and flexibility of the project instill faith in a world without state borders, ridiculous restrictions, and without war.

About achieving harmony with nature, which is possible under certain, difficult-to-achieve conditions. Nature is like a home, which many of us, forced to leave Russia, lost. The film asks what is home and where to find it now.

The new project is dedicated to sore questions about the system of the interpenetration of the anthropogenic and the primordial, the technogenic and the natural, and the non-living and the living.

Script +
Film Direction

Fashion Film (Cut a Dash Brand)

Ecosystem

During the show EXEED VX was separated from the public by a special decoration – a facade of electrochromic glass. The spectators saw how its state changed – the glass became transparent and opaque again. The show was built on the interaction of light direction, musical score and smart glass, which, opening the way to the car, became a metaphor of a portal to another dimension.

This idea was manifested in the design of the space and in the realization of the car reveal show, as well as in the use of rounded decorative forms, linking the elements of the concept with the appearance of the venue – museum of modern art.

The concept of the EXEED VX car presentation is based on the idea of moving through various objects and phenomena.

In a team with VNV Agency

Script +
Film Direction

Technological Launch

? Thinking determines the toolkit, and the toolkit depends on the specific task at hand. It can be the slow and meditative poetics of time, designed to gaze into the impossible. It can be a fast-flowing stream of compressed energy, designed to delve into the strangeness of reality. ?

One, perhaps the most crucial, question remains: how can we get out of it?

"...but the grass isn't the only thing crumpled – the maiden's beauty is crumpled..."

The unreliable nature of memory corrupts, distorts, and turns the past inside out, tearing through the texture of reality and leaving a void in its place. An escapist emptiness that is replaced by a fantasy of a beautiful mythical world of utopia.

The music video "Kamysh" was created as a statement about the intergenerational traumas of contemporary Russian society, not properly reflected upon.

Script +
Film Direction

Music Video

The activation lasted 10 days and was organized in 5 major cities on the territory of 2 countries. The design of the counter, the recipe and serving of the dessert, the appearance of cups, cups, spoons, saucers and coffee sets were worked out. Premium flavor infused with life satisfaction. Pure emotion.

Affogato is a traditional Italian dessert, consisting of a ball of ice cream filled with freshly brewed espresso. The concept of the project is an author's coffee station in the brand's showrooms with affogato, and, as a result, a pause in the active city pace. 

Activation in 12storeez stores in the spirit of old Dolce Vita – coffee station with Italian dessert affogato.

In a team with VNV Agency

Creative

Special Campaign

Such an inversion does not bode well: the future slowly "burns out".

The music video "Futur" is dedicated to a cold observation of the fading future, which is always trying to slip away from a keen gaze. In this process, an individual confronted with the other self loses the grip on reality. With such a de-synchronization of time, the person does not control the future but on the contrary.

The title of the song «Futur» is spelled intentionally wrong. Mistake is a basic property of today's life.

Script +
Film Direction

Dima Midborn – Futur

Music Video

? Ambitious concepts built on interaction with the transcendental, on the imagery of the elements, on the concentration of the supernatural in the ordinary.

Straightforward communication and defiant gesticulation towards the viewer in an attempt to convey the ritualistic nature of what is happening. ?

The concept of the project was based on the notion of transparency – the central term that unites the principles of cooperation and partnership. Transparency as an idea finds its expression in honesty and openness – unconditional priorities of doing business. These key terms were embodied in the use of translucent decoration materials of different textures: glass panels, frosted translucent boxes, plastic screens and partitions.
The event is divided into 2 parts: the business part with a press conference, speakers and networking during a coffee break, and the cocktail party with free socializing of guests, drinks and dj-set. During the party, the guests actively discussed and discussed various mechanisms of possible cooperation with Lamoda.

Representatives of brands cooperating with Lamoda, specialists from various agencies, business partners and journalists gathered under one roof.

Major Lamoda  Brand Day conference for partners is an event at the intersection of fashion and business, dedicated to the presentation of various advertising Lamoda’s opportunities.

In a team with VNV Agency

Creative

Business Conference

Brand day

The reflection on experiences that escape our gaze turns into a pursuit of a visual expression of quantum splitting, in which we can perhaps understand something about ourselves.

The music video “Quantum Immortality” created with improvised tools forms a screen space of “non-existence”, organically woven into a post-apocalyptic environment. The starting point of movement in this environment is a ritual gesture – by burying their hearts, the characters, like abstractions, embark on a transcendental journey through an unreal world that exists beyond life.

This project is a brazen attempt to conceptualize physical processes occurring at the quantum level.

Script +
Film Direction

Immortality

Sonyazema & Prasdov
Music Video